Salesforce Einstein is an artificial intelligence (AI) layer integrated into Salesforce’s comprehensive Customer Relationship Management (CRM) platform. Designed to make CRM smarter, Einstein uses machine learning, natural language processing, and predictive analytics to automate routine tasks and provide actionable insights. Whether it’s lead scoring, customer segmentation, or personalized marketing, Einstein’s capabilities are built to enhance every aspect of CRM.
The platform offers a variety of AI-powered features such as Einstein Analytics, Einstein Discovery, and Einstein Voice, each designed to serve specific business needs. Its API access allows for seamless integration with other systems, making it a versatile solution for businesses of all sizes looking to leverage AI for customer engagement and data-driven decision-making.